Static

Static Messaging

Static batches use a fusion-based messaging approach:

1. Base Element: What already exists in the world that your persona knows and experiences often
2. Differentiator: The element that removes limitations and changes everything about the Base Element
3. Messaging: The fusion of the two elements that creates the message of your concept

You can either:

• Click Generate to have AI create all elements based on the concept’s positioning
• Manually enter the Base Element and Differentiator, then click Generate Fusion to create the messaging
• Directly edit any field manually

The AI Reasoning panel shows the justification behind generated messaging, helping you understand the strategic thinking.

Static Format

Static batches use a visual brief approach to define the creative.

Creation Stepper

The stepper guides you through a 5-step process to generate your static creative:

Step 1: Format Source

Provide a reference image swipe or description for your static creative.

Input Methods:

• Select Swipe: Choose an existing swipe from your swipes library or upload a new one directly from the selection UI
• Text Description: Describe your creative concept in text form for AI generation

If using a swipe:

• Select an existing swipe from your library for quick access to proven designs
• Or upload a new swipe directly from the selection interface - it will be automatically saved to your swipes library
• The AI analyzes the image to identify objects, environment, focal point, and text elements
• These extracted elements form the basis of your visual brief

If using text description:

• Describe the visual concept, layout, and key elements you want
• The AI generates a visual brief based on your description

Step 2: Visual Brief

Review and edit the generated visual brief that defines the structure of your creative.

Brief Components:

• Objects: Elements that appear in the image (e.g., product, person, background items)
  • Each object includes: name, location, and depth layer
• Environment: The setting or backdrop description
• Focal Point: Where the viewer’s eye should be drawn

You can:

• Edit any component by clicking on it
• Add or remove objects
• Use Undo/Redo to manage changes
• Click Regenerate to generate a new brief from your source

The AI Justification panel explains the reasoning behind the generated brief.

Step 3: Image Copy

Define the text elements that will appear on the image.

For each text element:

• Copy: The actual text content
• Style: Typography style recommendations
• Capitalization: Text case formatting

You can:

• Edit text content directly
• Use Generate to have AI create copy based on your messaging and visual brief
• Undo/Redo changes as needed

The AI generates copy that aligns with your messaging layer and fits the visual layout.

Step 4: Variations

Create multiple variations of your static creative.

Working with Variations:

• The first variation is your main creative
• Generate additional variations with different copy or visual treatments
• Each variation maintains the same structure but varies in content
• Edit individual variations by clicking on them
• Use the AI Assistant to request specific changes

Step 5: In-Platform Copy

Define the ad copy that appears alongside your image on Meta

Copy Components:

• Headline: The main attention-grabbing text
• Primary Text: The body copy that expands on the headline
• CTA (Call to Action): The action button text

You can:

• Edit each field directly
• Click Generate to have AI create platform copy based on your creative brief
• View the AI Justification to understand the reasoning

Click Finish to complete the stepper and create your creatives.

Brief Components (After Creation)

Once the stepper is complete, the static brief displays:

• In-Platform Copy Card: Shows headline, primary text, and CTA
• Creative Briefs: Visual specifications for each creative variation including objects, environment, focal point, and text elements